SPORTSNFITNESS

And the Saints win it! For the first time in franchise history, the New Orleans Saints win the Super Bowl. Selling the New Orleans Saints just got a whole lot easier. Sports sales and marketing is a tricky thing sometimes. How can you sell a team thats 0-4 in the season or has a 19 game losing streak similar to that of the 2009 New Jersey Nets? Ask anyone in the industry and they will tell you its much easier to sell a winning team than a losing one. But here's the catch, whether it's football, baseball, basketball, hockey; there is only one winning team. Eventually all the teams on their hot streaks will die off until there is just one. After all, only one team can win the Super Bowl, World Series, Stanley Cup etc. The majority of fans will tell you all the wins up until the big championship won't mean anything if they lose it in the final game. For example, the 2007 season for the New England Patriots marked history as they went 16-0. They couldn't pull off a final W...